10 Free Email Marketing Tools for Small Business to Use

Email Marketing Tools

One of the best and the oldest ways to attain new customers online is to send them personal emails. An email has been around for quite a while now; the very first email was sent in 1970, even before the Internet became a thing. So if you want to grow your business or attain new customers, you need to be using email marketing strategies. In addition to being the most helpful marketing technique, email marketing is quite affordable and gives you excellent results in a concise amount of time.

When you send an email to a user, you directly communicate with them, making a relationship between a company and a customer more personal. But how will you be able to perform email marketing? What tools will you need to stay ahead of your competition?

Well, we have answers for that; in this article, we will show you some of the Free email marketing tools you should be using in 2022 to increase your brand’s awareness online and create a high-yielding emailing list. Furthermore, we are going to discuss how email marketing is helpful for your business and why you should be investing your marketing budget in it.

What is Email Marketing?

So before we share the best email marketing tools for 2022, let’s take a step back and shed some light on what email marketing is? If you think about it, you are receiving more and more emails from companies and businesses in your inbox daily than before. Well, they are using email marketing techniques to lure you in overviewing their products and maybe even buying them. Email marketing is nothing but a company’s strategy to send you commercial emails to showcase products, services, and discounts.

On the other hand, if you are selling something and email your friends to talk about the same services in the email’s body, it can also be considered email marketing. Any email in your inbox that talks about the products or services can be termed email marketing. Besides, even just a simple happy birthday message from a company also falls under the email marketing strategy.

The modern email marketing strategies have gone past the thinking of one-size-fits-all scenarios. Now companies are creating more custom templates and information for users. To make the best of the returns on money that they have spent on email marketing campaigns. Personalization and segmentation may all sound very expensive and time-consuming, but the tools we are about to discuss here can make things easier for you.

10 Best Free Email Marketing Tools to Use

In this section, we have given our unbiased review of the top 10 email marketing campaigns that you should be using in 2022. We have also included their best features to make it easier for you to decide which ones fulfill your requirements. So let’s dive in, shall we?

1. ActiveCampaign

ActiveCampaign used to be the underdog for a long time but now, with its new feature, this best email marketing tool has become a fan favourite and almost has a cult following in the marketing world. Right now, ActiveCampaign is helping more than 130,000 small businesses to increase their sales via emails. This tool comes with a collection of templates that can be used in customer experience automation (CXA). These templates can be used in creating SMS email marketing strategies, even to site messaging along with CRM functionality.

At the centre of its immense features, we have found automation builders to be pulling all the strings. It has a visual canvas that helps in building an automated marketing sequence for various marketing channels. The UI is pretty simple to understand, and all the tutorials available on the website and the Internet allow you to create an email marketing campaign on your own.

This saves a lot of money as you don’t have to hire an expensive marketing consultant to get things right. They have 500+ email automation sequences that can help you kick start your email marketing with a bang. Lastly, the inbuilt CRM will help you manage sales, live chat, and the analytics of your email marketing campaigns.

2. Mailjet

Mailjet is one of those power tools which allows users to build their email marketing campaign with the simple drag-and-drop method. You can create, send and monitor your email marketing strategies using Mailjet. Likewise, the drag-and-drop editor present in this tool enables you to create an email newsletter, drip sequences, welcome emails, along email marketing in just a few minutes.

There are plenty of ready-to-use email marketing templates that can be used anytime to create fantastic marketing campaigns. The tool also has one of the most robust email automation systems, which can be used to send bulk emails on a scheduled date and time. For this, you don’t need any extra manual effort. In a lot of cases, this software has come quite handy for team collaboration as it allows multiple members of the team to work remotely on a single email marketing campaign. You can group customers into the emailing list that have a similar preference, and you can custom create the group requirements as well.

You also get the A/B testing along with the email validation, which helps in increasing the email deliverability. This also makes it possible for the company to reduce its bounce rate to an extreme level. Lastly, you are getting real-time statistics of how your email marketing campaign is performing, and you will have tools inside the Mailjet which make it possible for you to tweak the campaign according to the new statistics.

3. Mailchimp

If you are in digital marketing, chances are you have worked or heard about Mailchimp before. Mailchimp is considered to be an all-in-one email marketing tool due to its many business-friendly features. It keeps things simple and doesn’t overcomplicate things. As a result, even a person who is creating his first email marketing strategy can easily get on with it. You can have A/B testing to see how your email copy performs in real-world scenarios. The reporting system present in this software will showcase your open rates, click-through rates, unsubscribe rates, and more. You can configure which fields of your marketing campaign you want to see.

One thing we didn’t like about Mailchimp is its price. For an extensive contact list, you have to pay a lot in comparison to other email marketing tools, which do almost the same thing. There is a free plan which allows you to send 10,000 mails monthly to 2000 contacts. But when we are working as a business, 2000 is just a minimal number for a contact list.

In short, Mailchimp is a pretty no-nonsense tool for businesses that are looking for a way to send emails to their customers. The easy-to-understand reporting tool will allow you to identify the things working for you and what you need to change in your email marketing.

4. HubSpot

HubSpot is the name every digital marketer knows. It is a world-class software provider which gives an all-in-one sales and marketing platform in addition to the CRM, landing pages, email marketing, automation, chats, forums, and all other things that a business needs to grow online. Some people might think that doing every single marketing thing on HubSpot will not lead to good results. But HubSpot allows one thing to be done with precision, and that is reporting.

You can use HubSpot as the backbone of your marketing campaigns and sales. The reporting in this tool can pinpoint you to the attributes that lead to revenue in your marketing campaigns, newsletters, and even blog posts as well. In case your website is built on WordPress, then you have an added benefit of using the email marketing tools which are already there in WordPress. The WordPress plugin allows users to send emails directly from WordPress. As a result, you don’t have to open another website to get things done.

But to get everything at one spot, you have to deal with an increase in the price. The price is one of the major issues why people don’t like using HubSpot even though it is a complete marketing tool. HubSpot positions itself to be more on the affordable side for small businesses as it offers many of its services at no cost. But that is the gateway HubSpot is using to lure people in for using its list of expensive tools once the requirements of the business grow. You can get the sample functionality from various other tools at a fraction of the total cost that you will be spending on HubSpot.

5. Mailgun

Developed by Pathwire, Mailgun is the latest to adopt a cloud-based email marketing solution. The tool is designed to help both marketers and businesses alike. One of the main features of Mailgun is the ability to create, send, and then track transactional emails in real-time. It works perfectly with SMTP and with RESTful API. As a result, you can also use it to send bulk emails at the same time.

This software comes with one of the best robust email validation features, which makes your marketing emails deliver straight to the inbox and dodge the spam folder of recipients. This also results in higher click rates and email opening rates. In addition to being such a helpful email marketing tool, Mailgun also houses features of Mailjet that we discussed above. You can parse emails automatically when using this tool.

Likewise, schedule your email to be sent on a specific date and time of the year. You can also personalize emails to optimize their performance. You get 5000 free email sending for the first three months, and then you have to use their pay-as-you-go payment method to keep using Mailgun.

6. MailerLite

The lite doesn’t mean you are compromising with the features and tools that you will usually get with the Mailer tool. The lite version stands for the tool being amazingly user-friendly. Thus, making it the best choice for those who are looking for ease of use. If somehow you are stuck somewhere while using this app, then you can quickly get in touch with the tech support, and they will solve your problem in no time.

There is a forever-free plan where you can include 1000 email subscribers to send 12,000 emails at no cost per month. In case you are looking for more bandwidth or need extra features, then you can go with the paid version of the app. The cost of MailerLite depends on the number of people you have on your emailing list. More subscribers mean you need to pay more to use this tool.

MailerLite has all the features you need in an email marketing tool without the clutter, which makes things hard to see. As a result, without a doubt, it is one of those tools which are pretty straightforward in their email marketing approach. Also, anyone within a few weeks of usage can master this tool and make it more useful according to their needs.

7. Sendinblue

Sendinblue is said to be one of the biggest transactional email services. From this reputation, they came into the market of creating email marketing tools, and even here, they excel in every way possible. The Sendinblue captures the European market, which is an untouched land with an incredible 98% deliverability rate. The email marketing automation is pretty impressive, but the one thing which attracts us towards this marketing tool is the customer surveys and the information it can extract from them. Some advanced features are left out for some updates, we believe. But we are hoping to see them soon.

Sendinblue is great to solve your problem of getting your emails dropping into the spam folder of your users. The pre-build developer’s recipe makes it an excellent choice for those who are looking to send tons of emails in a short period. Lastly, you can also use this tool to run Facebook Ads directly from the software.

8. Keep

Keep is best known for being a great CRM, sales, and marketing tool which gives users the automation platform. With the use of automation, you can skip the workload of repetitive tasks and focus on important work. It has an automatic follow-up feature where you send a text as well as an email to a user to take their follow-up once they have filled up the form. You can use it as an automatic welcome email sender when someone signs up for your emailing list. For email marketing, it provides users with tons of pre-built templates that can be implemented with a single click of a button.

When we compared Keep with other email marketing tools that we have on the list, we found out that it performs better than others but not as an email marketing tool. It is more of an all-in-one tool rather than being a specific email marketing tool. Still, the unique templates that you get for email marketing will help you boost your brand’s image and get more customers. Also, it comes with the coaching team that will help you get all your data transferred to Keep so that you don’t miss anything during migration.

9. Moosend

The name Moosend sounds quite funny; still, it is a strong contender for being the best email marketing tool for 2022. Moosend is pretty affordable, and for any new business that wants to grab the attention of new users via email, this tool will help you achieve that goal at a minimum cost. There are two methods by which you can pay the developers, either you can pay for the number of subscribers, or you can use the numbers of emails sent. You can decide according to your needs which one is the best option for you.

The email marketing tools and features that you have in this application are pretty user-friendly and allow users to make attractive and timely emails which then can be sent to your emailing list whenever you want. It does have a free forever plan that allows users to send emails to 1000 subscribers. After that, comes the pro plan and then, the enterprise level. To use an enterprise plan, you need to get in touch with a Moosend customer representative to get the best quotation.

10. Drip

Last on our list is Drip, which focuses on small to medium-size businesses. Drip integrates with all the major e-commerce platforms such as Shopify, Magento, WooCommerce, etc. There is built-in revenue analytics along with tools that engage with customers across multiple channels. Drip is quite powerful, but it needs to be in the hands of a user who understands it well. If you have an online e-commerce store, then Drip can do wonders for your business and make it grow exponentially.


Email marketing right now and even in the future will always be a cost-effective and time-efficient way to make your business expand its customer base. The above-discussed email marketing tools are some of the best tools that you can use to reach your email marketing goals in a short time if you use them correctly. It will take some time for you to get the hang of these tools, but once you become competent, it becomes pretty easy to target a specific set of emails and get the desired results from your marketing campaigns.


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