Online marketing is the battleground where the fight is to win a new customer or a client. Gone are the days of old-school marketing that is done offline via newspapers, TV, and radio. Now people are spending time surfing the web more than ever. So, it is fair to have some online marketing tactics up your sleeves to get more traffic on your website. These tactics will come in handy for selling your services or products to more customers and thus help you reach your revenue targets. Today, we will talk about some of the best tactics that will allow you to drive more traffic to your website.
Top Tactics to Drive Traffic to Your Website
1. Target Long-Tail Keywords
When you are starting your website, you probably are not going to get traffic on the high volume keywords as the competition can be too intense, and other websites that have a better Page Authority (PA) and Domain Authority (DA) would rank better on these keywords. But what you can do to get some of the traffic from a popular keyword is by embedding it in a long-tail keyword. Long-tail keywords are some of the most searched keywords across the web. So, you need to target them.
2. Guest Posting
Many people think guest posting is not worth it in 2021, but if you do it correctly, you will get traffic from the website where you have posted the guest blog. You can also even ask others to come and write a guest post on your website so it will benefit both parties mutually. In addition to this, guest posting is a valuable SEO technique as you are providing content to their website. Thus a lot of times, website owners will allow a well-versed writer to write a guest post for their website as it will increase their content count and help them in increasing their user traffic.
3. Set Up Your Content Guideline
Once your website is created and you are now looking to post content, you need to take a step back and create a website style guide. You need to choose the preferred tone of voice, the type and the number of images you are going to use on each page and blog post, and the number of internal and external links on your web pages. Moreover, you also need to chalk out the SEO requirements for your website.
4. Streamline the Process of Content Creation
Content creation is a demanding job and you need to properly plan all the content that you need to post on your website. By creating a proper editorial calendar and defining content guidelines, you will have a roadmap that will help you achieve your traffic goals in a specific period, such as a week or a month.
5. Start by Creating Educational Content
Your first few content and blog posts should be educating your viewers. You need to provide your viewers with information on why they need to use your product and how it can make their lives easier. One more thing, don’t go out of your niche when writing a blog post, as it will only attract viewers who are not going to buy your product.
6. Publish Reports & Talk About Stats
Everyone loves to see stats, and a stat makes your report more believable. We know getting traffic on a newly created website is quite hard, especially when you do not have a lot of content from which you can quickly bring out new pieces of blog posts.
So, in that case, you can write about the reports which you have found on the internet and collect some industry data. Find out the previous trends of the markets and provide the future prediction in your reports and finally publish it on your website.
7. Start Your Podcast
This might sound like a difficult thing to do, but if you go to the internet, there are a number of websites that allow you to create free or minimal costing podcasts. In 2020, more than 100 million Americans listened to the podcast at least once a month. All these ears can be converted into your potential website clicks if you stay consistent with them. Just like finding traffic for your website on the internet is a hard thing at first, in the same way, when you first start the podcast, you are going to have difficulties. But as we know not everyone is into reading blogs and watching videos. For some audiences listening to a podcast on their way to the office is a preferred way of consuming content. With the help of podcasts, you get to tap on this demographic which in result will help you increase your audience.
Create a YouTube Channel
YouTube is now more than just an online video-sharing website. Over the years, YouTube has helped content creators to attract viewers which they were looking for. If you have a product that is specific for the younger audience ranging from 12 to 19 years of age. Then you need to have videos in your blog post, or better you need to have your own YouTube channel to which these young adults can subscribe.
In your YouTube videos, you can do tons of stuff, from face-to-face interviews to reviewing the products, providing tutorials on how to use the products or services that you offer. YouTube has the potential to bring tons of traffic to your website if you are able to stay consistent and relevant to your audience.
8. Create Shareable Content
You might have noticed that when you like a song, you want to share it with others, and thus, you post it on your social media and send its link to your friends. Well, that’s what you have to do with your content. You need to create such content that it makes the viewer want to share it with their friends and family. Shareable content is likely to get more traffic.
To create shareable content, you need to be precise about the message you are conveying to your viewers. The message needs to be clear whether it is a blog post, video, or podcast.
Increasing Website Traffic Using SEO
Search engine optimization is the best thing for new website owners; you are not going to see the results instantly, but with time all the hard work done on SEO will pay off. Given below are some of the best SEO tactics which every website owner can use to gain more traffic.
9. Perform Audit
The first thing to do is audit your website and find where you need to focus more, you need to find the gaps which are present in your website in terms of search engine optimization.
10. Technical Improvements
Now that you have done the SEO audit of your website, the next fair thing to do is to fix the issues that you have found on your website. Technical improvements can be made in your website’s code, images, plugins, navigation, loading speed, etc.
11. Do Keyword Research
Before you write any piece of content, always do a keyword search for the topic. The keyword research will help you identify the terms and the phrases that your audience use for finding certain information on the web. When you create content around these keywords, you will have more chances of getting traffic on your web pages. One tip we would like to share with you is that when you are starting a new website, always target low competition and high search volume keywords. These are undoubtedly hard to find, but you can always insert high-volume keywords to long-tail keywords that you are using in your blogs.
12. Use Internal Linking
If you are creating a blog post, make sure that you use internal linking to redirect visitors to your other posts. This can help you a lot as it will make the viewer stay on your website for a longer time. Likewise, if there is some technical term that a user doesn’t know, they can open the blog post of the same on your website from the link which you embed in your blog posts. With the use of internal linking, you can even improve your on-site navigation and increase your pages per visit metrics.
13. Optimize Your Page for Rich Snippets
You might have seen Google snippets showing on the top of the search results, and these snippets get tons of clicks. To get your content on the snippet, you need to create your blog post like a query-based question-styled blog where your headings are written in the form of a question that users ask on Google and provide an explanation right below them.
14. Find Out What People Ask
When you are searching online, you always tend to write up a question, and the search engine will provide you with the answer. In the same way, apart from using the keyword research tools, you need to analyze the Search Engine Result Pages (SERPs). Besides this, go through the “people also search for” box to find what people might write in their search, and you can use those queries in your long-tail keyword.
One of the fastest ways to increase your website’s traffic online is to run ad campaigns. When you configure the pay-per-click properly, it can bring you streams of clicks from the relevant sources at a much lower cost.
15. Facebook Ads
There are 2.8 billion active users on Facebook (source), so you can definitely find people who are interested in your niche on Facebook. For creating Facebook ads, you first need to register yourself as a business account. After that, you go to the Facebook Ad manager, where you can start your ads from just $5 per day. There are multiple forms of advertisements that you can display to your audience on Facebook.
Some of these are image ads, video ads, retargeting ads, lead generation ads, and more. It depends on the type of business that you have. If you have a YouTube channel, then you must use video ads. On the other hand, if you are an e-commerce website, then lead generation ads are the best for you.
16. Google Ads
Google ads are the universal answer to all your traffic requirements. Google has some of the best comprehensive range of ad tools, which has a massive range of targeting and analytics capabilities. In addition to this, Google lets you run multiple cross-channel ad campaigns from its single dashboard. You can use Google’s ad campaign dashboard for search-based ads, video campaigns, shopping campaigns, display ads, and app promotion ads.
Note:- If you have just hosted your website and created content on it, it’s advisable not to run any ad campaign immediately. This is because your website’s PA and DA are not up to the mark. Google will charge you more per ad, which is not beneficial at all. As a result, we would like you first to drain out all the organic SEO techniques and then move to the ad campaign to get more traffic to your website.
Emails are more personalized, and people pay a lot more attention to them than ads that flash on their screens. An email is a more professional way to attract visitors to your website. Unlike ads, In emails, you have complete control over what the recipient is going to read as you create an email from scratch and input the information that you think is relevant to the recipient. As a result, the return on investment (ROI) is maximum in email marketing.
17. Start Newsletter
Create an on-site email form on your website that will make users join your monthly or weekly newsletters before they leave. Likewise, you need to collect the email addresses of your readers to send them updates about the new content posted on your website. A newsletter is a great way to tell your reader about the latest discounts that you have put up on your e-commerce website, and it can be used to provide your users with information about the new product launch.
18. Design Your Email
When you are sending emails to your potential customers, you need to make sure that when they open the emails, your brand’s presence is evident. It should not cover 50% of your email template but it needs to be seen. You can find tons of email templates online, and you can edit them according to your liking. But sending a personalized email to your customer will surely intrigue their interest in your brand and the product you are selling.
19. Create an Email Referral Program
Nothing comes for free, so if you want your readers to spread out the word on your behalf, you need to give them something in return. With the email referral program, you can easily take advantage of the collective promotional power of your audience by providing them with a free ebook. Or special discount coupons on newsletter signups that can be used on your website when they are making a purchase. These methods will surely increase the number of newsletter sign-ups, which will make users return to your website again. Thus, ultimately leading to an uptick in website traffic.
If you have made this far; well, kudos to you; this was not a short read, and we tried to embed as many tactics as possible while explaining their usage. If you use some of the tactics that we have mentioned here in this article, you will soon be seeing results in your website’s traffic.
Try some of them and see if they have any impact on your website’s traffic. Keep in mind that these tactics are not specifically for increasing the traffic of new websites. Any website can use them to improve its traffic count. Also, before we sign out, there is one thing you need to ensure; always start with the organic SEO techniques, and once you think you have done enough, only then move to the paid marketing tactics written in this blog.