What is SEO? How Does it Benefit Your Online Business?

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By Vijay Singh Khatri

If If you are just getting started in an online business, you may have heard about SEO, which is crucial to improving your website’s ranking on Google. Despite its simplicity, implementing SEO into your business for its growth is not that simple, and it takes a lot of time and effort. We will provide you with a detailed description of SEO in this post, and we will demonstrate how it can help you grow your business.

What is SEO?

SEO stands for Search Engine Optimisation, which is the process of attracting traffic to your website from free resources such as editorials or search engines. With SEO, you can improve how your website performs for your target audience and how well it ranks on the Google home page or similar search engines. The better your SEO tactics are, the higher your website will rank in search engines and the more traffic you will get.

Therefore, SEO acts as a permanent and stable marketing technique that helps you attract more targeted users and boost your leads. SEO practise entails inserting keywords into your web pages and posts so that when customers or visitors search for those keywords on Google, your website appears in the results.

For example, if you are searching for the “best restaurants in town,” when you put the keyword in the Google search bar, a list of popular restaurants will appear as a result. Now, as a website owner or business owner, you will have to search for related words based on your market or business, and you will have to use those keywords in a strategic manner that will help Google identify your website whenever someone searches for something related to those terms. However, there is a distinction between SEO results and PPC marketing results that look similar to each other but have many differences between them.

What are the differences between Organic Search and Paid Search?

It is important for you to understand the differences between SEO and Google PPC, or paid search. Organic search is a natural way to attract an audience, but Google PPC or any other paid search finds the audience related to your marketing budget and provides the desired result. There are five main differences between organic search and paid search:

1. Position

Paid search results will be displayed at the top of the search engine result page, and below them, you will find the organic search results for the results that are generated by implementing SEO tactics.

2. Time

Time is another main difference between paid and organic searches. To implement SEO tactics, you will have to invest a lot of time on your website in order to make it better and serve a genuine customer experience. Also, the result that SEO provides is long-term but takes time to implement. SEO will take months or even years to deliver you extended advantages. But when it comes to paid search, it only takes a small amount of money to show your website on the front page of the Google search engine. The more you play, the longer you can stay in the Google search rankings.

3. Payment

You will have to pay Google according to pay per click or cost per click, and then Google will display your website on top of the Google page. Every time a user clicks on your paid advertisement, you will have to pay that fee to the search engine. Therefore, you can call it “bought traffic” for your website, and to attract traffic to your website, you don’t have to rely on organic traffic. Even though organic traffic is free, it also takes a lot of time and resources to attract customers to your site.

4. ROI

Pay-per-click, or ROI, is easier to measure in paid search than in organic search. Google offers you many keywords that you can analyse in Google Analytics, but when it comes to paid search, the return on investment can be diminished with time. When it comes to free organic search, measuring ROI can be tricky, but can be improved with time. Overall, you can get an extremely good return on investment with organic search or SEO.

5. Amount of Traffic

Even though paid search is meant to provide instant results in a cost-effective manner, only about 20 to 30% of users tend to click on those results. But when it comes to organic searches, almost every user will click on the results that were created by SEO. So, in that case, no matter how much money you invest in Google pay-per-click advertisements, SEO is a winner.

But since there are so many differences between Google’s pay-per-click advertisements and SEO campaigns, there must be some similarities between the two that make many users confused between paid and organic search.

What are the similarities between Paid and Organic Searches?

Differences are important when it comes to paid and organic searches, but these two have some similarities as well that you have to consider if you want to invest in SEO.


You will have to use keywords for both organic and paid searches. Whenever a user enters a keyword into the Google search bar, Google will show the user some results, regardless of whether the website is using SEO or paid search. Therefore, website owners will have to research industry-specific keywords for both SEO and paid searches.

Landing Pages

It does not matter if you are running a paid search or an organic search; you will have to create a landing page for your website. Websites with SEO campaigns need to link the landing page to the website, and paid search requires you to use the same landing page that you use for SEO, or you can also create an individual landing page that is only designed for paid traffic.


Generating traffic for your website is the primary goal for both paid and organic searches. Paid and organic searches involve user intent, which is asking Google a query using keywords and information related to the specific keyword. Once you ask Google for specific information related to a certain kind of keyword, Google searches its database and displays the result on the front page of the search engine.

Knowing how the Google algorithm works will help you understand how SEO works for your website.

How does Google Algorithm work?

Google’s algorithm decides how the websites rank on the Google home page. However, most of the details of Google’s algorithm are not known to anyone, even to Google’s employees themselves. But once you apply SEO strategies to your website and continue to apply the strategies, you will witness the best results within a year or two. We have tracked SEO and its results and have found some factors that play a role in the ranking game. There are two types of factors that determine how your page is going to rank in the Google search engine.

On-Page Factors

On-page SEO helps your website rank on the front page of Google search. On-page SEO factors are related to everything on your website that you can directly manage, such as the quality of your website code and how fast your site reloads when someone visits it. It also involves some aspects related to the content, structure, and quality of your online business. When you work on these aspects, you can improve your on-page SEO.

Off-Page Factors

How your website ranks is also determined by off-page SEO factors along with on-page SEO factors. Off-page SEO factors are related to backlinks, such as the links to your blog or website that have been shared through social media or other related blogs. Basically, the marketing activities that you perform outside of your website are called off-page SEO factors. Off-page SEO factors, on the other hand, are difficult to implement and have little impact.

The most important thing about off-page SEO factors is backlinks; the more the links are qualified, the better your chances will be on Google’s front page. One more off-page SEO factor that you should consider is the competitiveness of your industry. The easier your niche is, or the fewer competitors you have, the better you can rank in the Google search engine.

However, you wouldn’t be implementing all these SEO practises on your blog or website if you didn’t know what benefits they bring.

Why is SEO Essential?

SEO is essential for your website because it helps you improve your online visibility. Sure, social media promotion and advertising such as PPC help somewhat in boosting the influence of your industry, but SEO brings more quality traffic over time if you invest time and resources in it. You’ll have to be consistent with your SEO practises and keep patience. You will have to publish high-quality content and links on your website on a regular basis; content that answers your users’ queries is part of the campaign. When you publish high-quality content on a regular basis, your website will appear on top of the SERP. As your website continues to appear on the front page, more customers will know about your business, and it can help you generate conversions, generate more leads, and create more sales among potential customers.


The most important aspects of SEO involve on-page factors such as keywords, content, the speed of your site and internal linking. You can search for keywords related to your industry using tools like Ahrefs, Keyword Magic Tool, etc. In addition to publishing content on a daily basis, make sure your website is responsive and fast across multiple browsers and devices based on the keywords. In order for users to find other blog posts on your site, internal linking is important for your SEO campaign. You must link your own blog post to another blog post on your site.

As a result, your bounce rate is reduced and your visitors are also helped. In addition to lowering your website’s bounce rate, it is important to write content in various formats, such as tables, lists, graphics, how-to guides, long-form guides, infographics, ebooks, podcasts, videos, etc. Keep implementing these SEO practises in your small business, and it will become famous quite soon, sooner than you think.

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