WIX vs Squarespace: Difference You Should Know

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By Sina Nasiri

When it comes to building websites fast and with ease, a lot of people will suggest two names for sure: Wix and Squarespace. These two website builders are simply taking the website development and maintenance experience to the next level. But the dilemma kicks in when one needs to choose one among these two popular website builders and move forward. Without any doubt, these two website builders come with great features and functionality. But which one is going to be the better choice in the long run? To get a satisfactory answer to this question, you need to draw a comprehensive comparison between the two website builders.

To make this task easy for you, we have drawn a detailed Wix vs Squarespace comparison. It will address all the important areas of these two website builders and help you decide which one can satisfy your requirements effectively. So. let’s get started.

What is Wix?

Wix is a popular cloud-based platform that allows you to develop modern websites. Here, a user can easily create amazing websites free of cost. This platform has been developed by an Israeli company. With Wix, you get an easy way of developing modern websites with various types of tools. These tools are also popular for being user-friendly. You can also enjoy added customization benefits with a simple drag and drop website builder interface. Additionally, the website builder is easy to use and you can learn many things on the go.

Wix comes with a lot of ready-to-use templates so that you can easily choose one for your website. The best thing about Wix is that it comes with ADI (Artificial Design Intelligence). With ADI, you will be able to design a website with some effective human logic. You can easily add text, video, images, and so on in order to make your website more attractive as well as appealing to all your target audience.

You will also get a blank template to create completely new as well as unique websites. For that, you need to start from scratch and use the Wix editor. To use this website builder, you do not require any prior coding experience or expertise. You will enjoy simplicity for sure with Wix.

What is Squarespace?

Square is known as an all-in-one website builder and powers lots of websites across the internet. Squarespace comes with amazing templates, an easy-to-use editing interface, and amazing customer support. Together Squarespace and Wix are powering nearly 55% of websites that have been built using website builders. With Squarespace, you will be able to enjoy templates, themes, hosting, CMS, eCommerce, and so on.

When it comes to choosing the best option among these two website builders, we find many developers and designers in dilemma. But smart website development companies make the decision by keeping in view the requirements and goals of their clients.

Now, it’s time to choose the winner and drag an end to the Wix vs Squarespace war.

War Begins: Wix vs Squarespace

1. Ease of use

When it comes to ease that we desire to get while using a website builder, we can say that Wix is much better than Squarespace. Wix comes with a simple drag and drop editor along with Wix Artificial Design Intelligence so that beginners can create functional websites quite easily.

But we must say that neither Wix nor Squarespace requires users to have the technical expertise to build a website. However, Wix is relatively easy to use but Squarespace requires a bit longer time for users to get accustomed to its functionality.

When you are concerned about ease of use, we can say that Wix is going to be the winner here. With Squarespace, users need to spend a significant time figuring out all its features. The drag and drop facility of Wix is truly impressive, which makes it possible to create and customize the design of a website conveniently.

2. Template design and customization

Squarespace is popular for offering amazing website templates. Maybe Wix has more templates than Squarespace but not all of them are ready to offer you the modern look and feel. Squarespace is rich with more contemporary as well as clean templates. It also comes with flexible designs, plenty of customization options, and flexibility in spades. If you prefer quality over quantity, you can stick with Squarespace.

Wix comes with nearly 500 attractive and customizable templates. On the other hand, Squarespace comes with 80 template options but without any doubt, they are more impressive in terms of design and quality.

3. Ecommerce Features

Many users claim that in terms of eCommerce stores, Squarespace is far better than Wix. How? Let’s explore:

  • Price: To have eCommerce websites through which you can sell products online, you have to buy a subscription plan according to your requirements. If you go with Squarespace, you have to spend $26 per month and there are costlier plans too. But in the case of Wix, you have to spend $23 and it is the basic business plan and there are expensive plans also.
  • Payment gateways: Wix comes with wider payment gateway facilities. With Squarespace, you will be able to use more than 40 payment processing options. But with Wix, you will only get two options, namely Paypal and Stripe.
  • Sales channels: With both of these website builders, you will be able to use any third-party sales channel. In this way, you will be able to sell your products or services on various external platforms like Facebook, Amazon, Instagram, and so on. With Wix, you will also enjoy integration with other popular online shopping sites like eBay.
  • Types of products that you can sell: With both of these website builders, you will be able to sell digital as well as physical products like e-book, albums, and so on. But Squarespace will offer you the flexibility to sell services as well as subscription plans. Wix will be a good platform for selling video content. On the other hand, Squarespace will be a good option if you are trying to create a member base and sell subscription plans.
  • The number of products you can sell: Both platforms offer the same benefit when it comes to selling products. Not only you can allow your customers to select the number of products they want to buy, but also you can add product variations.
  • Point of sale: POS functionality will also help you in selling products in a physical location such as a market stall, retail outlet, and so on. Wix and Squarespace will also help you in managing online and offline inventory without causing any error to the entire inventory management system.

Overall, Wix is a better choice when it comes to managing the eCommerce business. With Wix, you can easily integrate eCommerce functionality with your website. You will be able to install various types of apps in order to carry out all your online sale operations. On the other hand, Squarespace is also a good option but it comes with fewer eCommerce functionality options.

4. Blogging

When it comes to blogging, we can see that Wix comes with some in-built basic blogging features. If you try to publish a blog on your site, you have to add the free Wix blog app at the first move. But in the case of Squarespace, we can see that it comes with a lot of in-built ready to use blogging spaces.

Users say that Squarespace also comes with lots of features like post tagging, drafts, comments, moderation, customizable URLs, and so on. Here, you can also have collaborators with various roles and have multiple authors on a single blog post. Apart from this, the workflow feature will also help in reviewing posts before posting on the website.

Wix indeed comes with a lot of features but it cannot simply match the extensive functionality offered by Squarespace when it comes to blogging.

5. Integrations and add-ons

We can see a lot more choices in the app market of Wix. However, Squarespace’s extensions are of high quality in comparison with Wix’s in-house and third-party apps. Wix offers a lot of integration options and in this dimension, Squarespace seems to be losing the game.

6. Marketing tools

With Squarespace, we can get highly customizable and stunning email marketing tools. Here, you will also get integrations across various social media platforms like Twitter, Facebook, and so on. We can also track the impact of the marketing tools using the built-in analytics of Squarespace.

To conduct email campaigns, Squarespace comes with a separate platform. You will be able to fully integrate it with your website.

We have seen that both Squarespace and Wix come with in-built search engine optimization tools and let you boost the rankings of your website. Mobile responsive pages, alt text for images, optimized headlines, and so on are there to help a website rank better in search results. Wix will help you in adjusting tags and URLs. It also takes all the required measures to safeguard your website to keep it completely secure even if you change the structure of your website. Wix also offers various third-party SEO app integrations.

We can say that Wix is the winner because of its marketing tools that are highly efficient in comparison with Squarespace. The marketing tools of Wix are interactive, customizable, and beginner-friendly.

7. Website pricing and packages

There is a little difference between Wix and Squarespace in terms of pricing. Maybe the difference is too little but you will see that Squarespace is comparatively cheaper than Wix.

With Squarespace, you will get unlimited bandwidth and amazing storage just at $12 per month. But in the case of Wix, you have to spend $18 per month to get an unlimited bandwidth facility. Apart from this, you will not get unlimited storage with any of Wix’s plans. However, if you want to develop a very basic website free of cost, Wix can be a good option.

8. Customer support

When it comes to customer support, Wix provides all the essential help to its customers via phone calls and emails. They also have a FAQ section on their website that may help to resolve common queries.

With Squarespace, you will enjoy live chat or email benefits. You will get support on a large number of issues without putting in much effort. Their customer support executives will help you to resolve your issues with the website and for that, you have to pay some customer support fees.


The comparison drawn above might have helped you gain a better understanding of each website builder. You can easily notice that both Wix and Squarespace are good choices. However, to choose the best website builder, you need to analyze all your requirements, goals, and budget.

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