Marketing trends and strategies have evolved with time so adopting changes are important for a business. However, there is no doubt that email marketing is still one of the best and effective online marketing strategies for Return on Investment or ROI.
There are various tools or software available for the business that can help to maintain email marketing easily. However, using the right email marketing service plays an important role in the marketing campaign’s success.
So if you are looking for the best email marketing service to fulfill all of the requirements, then read this article from start to end. In this article, we will provide complete information on the best email marketing services available in 2021. But first, let’s have brief details around the topic of email marketing and its services.
What is Email Marketing?
Email marketing is one of the best digital marketing strategies that work well for small businesses as it is very cost-effective. According to the reports, email marketing, on average, sees almost 4300% ROI or return on investment for a normal business in the USA.
Email marketing works to change the probable visitors into customers and turn them into loyal users of your business. Apart from it, email marketing is easier to handle and allows business owners to create explicit content with their customers. So email marketing works as an important factor to grab customers and improve your business easily.
Way to Select a Right Email Marketing Service
As we have mentioned earlier, there are various types of email marketing software available that offer amazing features and options. An email marketing service should have a great user-friendly experience, easy payment plans, and different features like newsletter email sharings.
An email service must not work as a spam email provider; otherwise, your business’s emails will remain in the spam folder.
Some email services provide SMS sending, auto-responding features, higher deliverability rates, detailed reporting, campaign management, and customer segmentation features for the targeted audience. Hence, you have to be sure about the requirements and your business needs for email marketing.
Best Email Marketing Services
So here is the list of the best email marketing services available and we have included both free and premium software (services).
Constant Contact is one of the best email marketing services which is used by thousands of businesses. A constant Contact is an easy-to-use tool that helps maintain the email lists, the marketing calendar, contacts, email templates, etc. Many users recommend this email marketing service as it is the best platform for those who are new in the email marketing field.
For deeper details about Constant Contact’s features, it has an automated drag and drops email creator that means anyone can create professional emails. Besides that, it is easy to add text, video, images, events, polls, and coupons to any message. If you want to try this tool for your business, then there are a 60 days free trial option in it. After that, you can go for the premium version, which starts from 20 dollars a month.
Features of Constant Contact
- It has more than a hundred customizable templates for emails.
- It has client management and email integrations.
- You stay updated through the real-time campaign tracking system.
- It has a social inbox and email list management.
- It has more than two GB of hosting for documents and images.
- You can easily create customized polls and surveys.
HubSpot is a great platform that is well known as a marketing automation platform. The HubSpot organization has recently launched its free email marketing software that offers appropriate support for the small business’s transactional email requirements.
It is an easy-to-use tool that allows a business owner to change or customize the email layout and modify the content and color to match the brand theme. This email marketing service offers various features like an easy drag-and-drop editor, email templates, and so on.
If you want to use this tool for your business, then join the official HubSpot page and use its free version for up to two thousand emails sent every month. If you exceed the limit, don’t worry because there are updated packages starting from 50 dollars a month.
Features of HubSpot
- HubSpot has a CRM integration.
- There is a huge selection of social media management tools.
- It has an automation option for the stellar marketing
- It provides good integration with other HubSpot tools.
Sendinblue is one of the best email marketing services, which is a rapidly growing platform in Europe. The free plan of this email service includes unlimited contacts with 300 email newsletter sendings every day. Many people consider it as the easiest platform that offers excellent tools for creating engaging, beautiful emails for clients.
A user-friendly marketing automation toolset allows a new user to create workflows for the automatic follow-up emails, send transactional emails, and segment users system.
This email marketing software also works well for sending emails by their AI algorithms to make sure the email deliverability. Apart from free services, Sendinblue also has a premium plan that includes highly advanced features such as a landing page creator, Facebook ads integration, Sales CRM, and a live chat option.
Features of Sendinblue
- It has phone and email customer support.
- It offers amazing deliverability.
- There is a set of advanced marketing automation tools.
- Users can enter unlimited contacts.
- There is a customizable sign-up forms feature.
Moonsend works as a great email automation tool that helps business owners to create their email lists, automate tasks, personalize the messages to improve customer relationships. This email marketing service is amazing, so it doesn’t matter if you are a new user or a professional because anyone can use it easily.
There is an amazing drag and drop email templates builder, and you can easily add images, social icons, text blocks, etc., in the mails. This email marketing service offers a detailed campaign performance report that can help you understand the needs to get good results. Apart from it, you can easily integrate the Moonsend with other apps to pass on vital information between multiple tools.
Features of Moosend
- There are different marketing automation tools
- You can easily create an email newsletter
- It has custom sign-up forms
- There are pre-made workflow options.
- You can export reports from it.
MailerLite is one of the most basic email marketing services that provides all of the important tools to handle email marketing. This software aims to provide the essential functions and remove extra features for email marketing.
This email marketing service is best suitable for those who want a simple and easy tool to handle email marketing for the business. According to the statistics, MailerLite has more than 600,000 customers in the world.
The plans of this software have flexible premium plans to satisfy everyone’s requirements. There is a free plan for those who need less than a thousand email subscribers. However, upgrading plans are also in the budget as the ten a month, and it provides access to all of the features for the email marketing services.
Features of MailerLite
- There is an amazing text editor option.
- It has various newsletter templates.
- There is a drag and drop editor and a subscriber management option.
- It has an email automation tool.
- It has an HTML editor (custom).
GetResponse is more than a simple email marketing service as it offers a huge set of tools to handle email marketing easily. It also offers webinar software, marketing campaigns, and high-converting landing pages to improve the user’s marketing efforts. Apart from it, there are various features such as landing page builders, audience segmentation, advanced analytics, autoresponders, and automated emails.
You can also collect the beaucoup lead to use them for the correct workflows to grab more customers. One of the top strengths of GetResponse is that it has a smart automation toolkit to perform the work effectively. If you want to use this software, there is a 30-days free trial option, and then you can upgrade it by 15 dollars a month.
Features of GetResponse
- There is a responsive email design.
- It has forms, webinars, and autoresponders 2.0.
- There is a great email intelligence option.
- It has an email booster and list booster.
ConvertKit is one of the best email marketing services for bloggers, musicians, influencers, producers, artists, and many more. This software is completely focused on engaging the audience and providing them information through e-commerce platforms, membership sites, and landing pages.
ConvertKit has some unique features that allow a user to provide content upgrades with the email sign-up form. This software also offers easy to handle auto-responders allowing users to send drip emails from an emailing service. In case you want to try ConvertKit, there is a 14 day free trial period, and then you can upgrade the service by a basic plan of 29 dollars a month. Apart from it, there is a 30- days refund policy after paying for the software upgrade.
Features of ConvertKit
- Users can easily customize their landing page design.
- There are multiple incentives, subscriber exclusion, and visual editor options.
- It has a drag-and-drop interface and custom segmenting.
- There are landing page templates and email scheduling.
- There are custom CSS and broadcast options.
According to the market, AWeber is one of the most older but popular email marketing services worldwide. The reason behind the popularity of this software is that it offers amazing features at affordable prices. This software is best for both small and medium-sized businesses.
This software is different from others as it offers all features at different prices, but the prices are based on the number of subscribers of a business. AWeber offers multiple features like AMP emails, tag-based subscriber segments, and automatic RSS-to-email. It also has great support options for phone and email support, live chats and webinars, etc.
Features of AWeber
- AWeber has a great and Responsive Email Design.
- It offers a marketing automation option.
- It has HTML email templates.
- There are data segmentation, report, and analytics options.
Many people recommend Mailchimp for email marketing because it offers amazing features in the absolutely free plan. This software offers easy drag and drop email creators, simple tracking for analytics, autoresponders, segmenting contacts in the groups, and many more. As per the statistics, Mailchimp is one of the well-known platforms in the email marketing field, so it works to send more than 1 billion emails daily to over 14 million customers.
This software has a free plan and provides a user-friendly experience with more than 2000 subscribers. You can share almost 12000 emails every month, which can fulfill the requirements of a small business.
Features of Mailchimp
- It offers multiple social media plugins
- You can create a build mail list.
- It offers image and files hosting options.
- There are a subscription service, 750+ integrations, and email templates.
- There are multiple tutorials available for this email marketing service.
Mailjet is the last email marketing service on our list, but it is one of the most popular platforms among larger businesses. The email marketing service of Mailjet was started in 2010 in Paris. This software offers multiple features like it provides a real-time collaboration tool that is not available in any email marketing service.
There is a free plan in Mailjet in which a user will get 6000 emails every month or 200 email addresses every day. You can easily create an email with this email marketing software as it offers a drag and drop creator for amazing customizations.
Features of Mailjet
- There is an unlimited number of contact freedoms.
- It has a real-time email tracking system.
- It has an advanced statistics feature.
- It offers real-time collaboration options.
- It has RESTful API and segmentation options.
So it was the complete information on the best email marketing services available in 2021 (paid & free). Email marketing works as an important factor for any business to attach the current customers and grab the attention of the new customers on the business. We have included different email marketing services that can fulfill the requirement of small, medium, and big organizations. The above list is completely based on the user reviews and their market values in the email marketing field. One thing you have to keep in mind is that the above list is random, which means it is not based on any type of standings.