How to Monetize a Blog?

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By Vinay Khatri

Creating a blog and maintaining it can be a challenging and time-consuming task. With so much information to gather and share along with the task of learning and trying out new blogging strategies, it is fairly difficult to master the art of blogging and drive traffic to a website.

Blogging is not an altruistic task. As a blogger, you would definitely want your content to be read and shared. It is important that your blogs provide genuine information so that you can gain the respect of the readers and boost your authority in the respective industry. However, it is not so simple. Not only driving traffic to your blog is challenging, but it is also difficult to monetize your blogs from the traffic you receive.

If you have a blog website with a good amount of traffic and want to earn money from your blogs, we will guide you with that. In this post, we have mentioned the five widely accepted laws of blogging and eight proven ways to monetize your blogs.

So, without wasting any more time, let’s get started.

5 Laws of Blogging

Before we discuss the different ways to monetize your blog, here are five laws of blogging that will help you succeed as a blogger and also grow your readership:

  • Focus

To create successful blogs you need to stay focused. Before you get started, you need to choose a specific industry, niche, or topic you want to write about throughout your blogging journey. Stay consistent and do not switch between industries. If you do not stick to a particular industry or niche, this will likely result in losing your core audience.

  • Quality

People say that publishing an enormous amount of content brings traffic to your website. However, the truth is that you need to choose quality over quantity. Make sure your blog is thorough, well-written, and has all the sources cited. Don’t miss out on content quality if you want your blogs to be appreciated.

  • Value

Your blog needs to deliver value to the audience. Take your time to deliver valuable, relevant, and high-quality content. Create detailed tutorials and informative posts that help people understand a topic and/or find answers to their queries.

  • Engagement

Before publishing your content, ask yourself How engaging is the content? Does my blog deliver the right information to people and engage them effectively? The more time people spend reading your content, the more they are likely to trust your blog website.

  • Authority

The more authority you have over your specific industry, the more likely you are to monetize your blog. For instance, if your blogs are well-known for delivering fitness and health tips, and people follow them sincerely, you can easily promote relevant health products and boost your earnings.

7 Proven Ways to Earn Money From Blogging

There are many ways to monetize your blogs. To save you from all the hassle of trying out different methods, we have mentioned the eight proven ways to earn money from blogging that are listed as follows:

1. Affiliate Marketing

The most popular and the best method to monetize your blog is to get into affiliate marketing. Affiliate marketing is recommended for those who are just starting and do not have their own products or services to sell. All you have to do is write engaging content related to whatever affiliate product you plan to market.

For example, if you are running a blog that talks about digital marketing, you can easily sell digital marketing courses, online tools, and more. Since the content is already attracting digital marketing enthusiasts, selling these affiliate products will help you create a passive income.

2. Google AdSense

Another easiest and most recommended way to make money from your blogs is to integrate your website with Google AdSense. All you need to do is add the script/code generated within your GoogleAdSense account to your website. Once your website is approved, Google will start displaying advertisements on your website.

When you integrate your blog website with Google AdSense, you will get paid every time a user clicks on the ad displayed within your website. Google AdSense is a great way to start earning money from your blogs.

3. Sell Ads Directly Using WordPress Plugins

Google AdSense is easy to set up but the amount of money you earn from the ads is limited. However, earning from each ad click varies. Directly selling ad spaces on your website can be more profitable and attractive.

The best part is that you need not rely on an intermediary who charges a commission on each ad click. You can also negotiate the price and terms according to your needs. You can choose between CPC and CPM model for selling banner ads. However, most bloggers charge a flat rate making it easier to keep track of views or clicks.

4. Sell eBooks

Undoubtedly eBooks are among the most recommended digital products. All you need to do is write and market it effectively. If you have been blogging, you can collect some of your old blogs and turn them into chapters. You can design a cover and create a PDF of your eBook to sell it online.

Once your ebook is ready, you can promote it through your blog by writing attractive and engaging content that will draw people’s attention and help to sell your ebook easily.

5. Sell Online Courses

Online courses are becoming more and more popular with time and are a great way to make money online. You need to create lessons for your course and some supporting material such as downloads, slides, checklists, and more.

You can also offer personalized support for your course. Some bloggers provide two-tier for each course; a basic version without any support and a premium version with email and call support.

For example, if you have started a blog on vegan cooking, and after building your brand, you can offer cooking courses to make a full-time income.

6. Sell Coaching Services

As a life coach offers advice, guidance, and accountability in improving life, there are other kinds of blog coaches, writing coaches, and more. You can provide one-on-one coaching sessions to your audience, depending on your expertise.

To save and make it convenient for your clients, you can set up a booking form so readers can schedule their coaching sessions from your blog or the website itself.

7. Secure Sponsorship

Creating sponsored content is a great way to make money from your blog. If your blog website attracts a good amount of traffic, you can create sponsored posts to promote a product or service and earn money.

Note: Do not forget to mention that the content is sponsored.

You need to be careful with sponsorships. Google can also scan sponsored links and penalize if you are selling links and penalizing the site you are referring to. In simple words, becoming a sponsor is not worth it unless and until you are transparent about it.


To monetize your blog, you need to make sure your blogs focus on one niche, add value to your brand, provide high-quality content, and ensure better user engagement. Although there are hundreds of ways to monetize your blog, the eight best ways to monetize your blogs are affiliate marketing, Google AdSense, WordPress advertising plugins, ebooks selling, online courses, coaching services, and sponsored content.

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